Introduction to the subject of local SEO. Local search is a type of INTERNET marketing that focuses on optimizing websites for both organic and paid searches based on geographic information including zip codes, cities, counties and state names. For example, when someone types in “best coffee shops near me” into Google or other search engine, it’s likely they’ll see three lists: one for natural or organic results which are free listings found Online; another list will show ads sponsored by companies who want to rank well in the paid results and last but not least the listings found in Google Maps or better known as the Goggle 3 Pack.
Basics of Google My Business SEO
