Google Business Profile (GBP) formerly Google My Business (GMB) is more than just a business profile. Consumers now want to find things quickly, especially when they are browsing on their mobile device. GMB offers a platform that makes it easier for customers to find more about your business and see what others are saying about you.
Why is it important to optimize your Google Business Profile listing?
Google’s search algorithm is incredibly smart at detecting when a user is looking for local information. It will directly insert the Top 3 Listings on Google Maps above the first organic results. These local results and maps are called “The Google Map Pack” and, for local businesses, this is exactly where you need to be.
Searches like “local gym”, “computer service support near me”, or “plumbers in Nashville” will display Adwords, Google Maps and then 8 Organic Results to users. With one click on Adwords potentially costing upwards of $20, getting the most out of your Google Business Profile is essential.
Maintaining an active GMB profile is key for businesses that rely on their location for the services they offer, have multiple locations or are in competitive metropolitan areas.